A Halloween campaign can begin with a familiar production list: a creator, a location, costumes, props, and a shoot. For this experiment, we began with a product photo and two different ideas for the scene.
The product was a Wicked Pumpkin candle. We used Seedance 2.5 through DreamAPI to create a casual, UGC-style movie-night clip and a cinematic ad with four costumed guests. Both selected videos are 15 seconds long, vertical, and 720p.
Here is how we approached the creative work.
Start with the product details
Our reference showed an orange candle in a clear glass jar, with a silver lid and black Halloween graphics. Those details gave us something concrete to check as we reviewed the generated videos.
Choose a product photo that clearly shows the packaging, proportions, and label. Then decide where the product belongs in the scene. For our candle, a coffee table made sense in both concepts.
A reference helps guide the result, but the generated packaging still needs a visual check. Keep the original photo beside the output when reviewing it.
Build UGC around an ordinary moment
For the UGC version, the story was getting ready for Halloween movie night.
A woman arranges a small pumpkin, adjusts a mug, and returns with popcorn to a table that is already full. The candle is part of the room. The small inconvenience gives the scene a reason to unfold.
We asked for bright window light, a fixed phone-style camera, restrained expressions, simple cuts, and brief dialogue. These choices were intended to make the scene feel like an everyday moment captured at home.
This is AI-generated UGC-style creative, rather than a recorded customer review.
Give the ad a different story
The second concept took the same candle into a Halloween gathering.
A witch, a vampire, a mummy, and a scarecrow sit in an old living room. The atmosphere starts cold and serious, then becomes warm and relaxed around the candle. The final product close-up brings the story back to what is being advertised.
Our creative line was “Even monsters need a cozy night.” The line belongs in the finished edit; the generated video does not include an end card.
Changing the setting, cast, and lighting gave this version a different role from the UGC clip. One shows the product in an everyday routine; the other builds a seasonal story around it.
UGC movie night and Halloween product ad | 15 seconds each
Plan the sound and review the result
Audio was part of the creative brief. For UGC, we requested spoken lines and quiet background music. For the ad, we requested atmosphere, small scene sounds, and music.
Seedance 2.5 exposes an optional audio-generation setting in DreamAPI. Enable it when the output should include sound. Then review the actual result: dialogue clarity, mouth movements, music level, product details, and continuity between shots.
These examples involved review and revisions. Treat generation as one step in production, followed by selection and finishing.
Take the selected scene into another language
Localization is a useful next step once the English creative works.
Prepare a translated script and an audio track with suitable timing, then pass the source video and the new audio to LipSync 2.0. Choose speaking shots where the face and mouth are clearly visible. Add or rebalance the background music during finishing.
This is a proposed next stage of the workflow. Translation and voice preparation are separate from lip synchronization.
Start with one product then choose the story
A product photo can support more than one creative direction. Try a familiar routine for UGC, a seasonal scene for an ad, and a localized speaking version once the original is ready.
Explore Seedance 2.5 through DreamAPI
